A year ago I attended the Cosmo Blog Awards. This year, it all changed. No longer a blog award, it was open to everyone with the ability to influence. It was relaunched as the Cosmo Influencers Awards, and it really made me think of this whole divide between Instagramers and bloggers.
I know the term influencer can also mean Youtubers, Facebook pages and a whole range of other ways to influence that I don't event know, but over the last year I have noticed the difference between bloggers and Instagrames more than ever.
Over the last few months, I have been asked more and more for promotion simply on Instagram. When at events, people always ask if I am solely on Instagram and are actually quite surprised when I say that I also have a blog. The reality is that I started my blog, and Instagram came later. But I feel that the opposite is a lot more today. I remember, the first image I posted on my Instagram was a picture of my remote control. (I had no idea what the platform was, I assumed it was a photo editing app, and when I started to receive followers I was shocked). And now, it is another creative output I use to help promote my blog posts.
None the less, a lot of my following and influence comes via social media, mainly Instagram, and generally speaking, I think this is the same for a majority of people (I know a lot of bloggers have more of a following on their own blog/youtube channel, I'm speaking generally here). Social media is something that we all indulge in; whether it be Instagram, Facebook or Twitter, we have all played around with one social channel and have found one that we enjoy the most.
That said, at this moment and time, I don't think I could ever give up on my blog. I enjoy the writing side of it all, this is where it all started for me. Sometimes I do feel like it's a lot easier to put up a picture and let everyone know where everything is from, because at the end of the day, there's only so much you can say about a top or a pair of heels. But for me, my blog is my everything. I have spent so many hours editing, writing and coding to create my own little space online, that the thought of neglecting it makes me feel like I am neglecting a baby (sad I know).
Do you still prefer reading blogs, or do you find yourself simply scrolling through Instagram? I'd love ot hear your thoughts on this topic.
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Dress: Zara
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